Marketing Specialist招聘1人

今日传媒集团成立于2010年4月29日，一直以“最准确客观的新闻，最丰富实用的信息”作为目标和准则。结合全球最流行的社交媒介，迅速高效地传播澳洲本地新闻和资计。 阵容强大且操作专业的本地采编团队，大量精彩和极具话题性的独家报道，让集团旗下平台在新闻速度、广度、深度 今日澳洲App为140万澳洲华人发声一以及数量等多方面，都遥遥领 先于传统媒体和其它同类型媒体，尤其一系列高质量的深度揭黑、维权和与警方协同办案的图文、视频报道，更受到 澳洲各级政府、业内同行，乃至澳洲主 流媒体的持续密切关品牌全新升级注，成为全澳华人社区最具影响力和品牌价值的复合型华人媒体的领军者。 随着影响力的壮大，今日传媒集团也承担起更多社会责任，在能力所及的范围内，通过多样化的内容、公益活动，紧跟时事、敲响警钟、宣扬正确的价值观，提供更多更实用的新闻和生活资讯，帮助新移民和留学生尽快融入澳洲生活。 我们不只做有深度的资讯，更做有态度的中文媒体，坚持为140万澳洲华人发声。

About us
Sydney Today Pty Ltd was established in April 2010. Since then, it has become Australia's NO.1 Chinese social media with the most users and local information.

Sydney Today is integrated with the most popular social network sites. Working in conjunction with the social networking platforms enables fast distribution of both Australian local and Chinese news.

With these innovative ways of distribution, Sydney Today was able to become the frontier of Australian Chinese media.

Sydney Today is seeking an experienced Marketing Specialist to join the team full-time. To apply for this position, you need to have minimum 2 years of working experience in a similar role.

Duties & responsibilities
As a Marketing Specialist at Sydney Today, you will play a crucial role in driving our brand awareness and enhancing our market presence. Your key duties include:

· Planning, developing, and organizing advertising marketing strategies aligned with sales objectives.
· Execute targeted campaigns to promote our brand.
· Conduct market research to identify trends, consumer preferences, and competitive landscapes.
· Analyze data to make informed decisions and optimize marketing efforts.
· Oversee digital marketing channels, including social media, email campaigns, and online advertising.
· Monitor and optimize online presence to maximize engagement and reach.
· Collaborate with cross-functional teams to ensure brand alignment across all touchpoints.
· Coordinate with internal and external stakeholders to ensure successful event outcomes.
· Establish key performance indicators (KPIs) and regularly assess marketing campaign effectiveness.
· Provide detailed reports and insights to management, highlighting successes and areas for improvement.
· Develop and implement customer engagement strategies to foster loyalty.
· Create and manage loyalty programs to enhance customer retention.

Preferred Qualification
• A relevant degree in Marketing, Communications or Advertising
• Minimum 2 years of proven experience in a similar marketing specialist role
• Proficiency in digital marketing tools and analytics.
• Strong creative and analytical skills.
• Excellent communication and interpersonal skills.

Salary: $85,000 + Super per year